MZ
Marketing Portfolio

Marcela Zolezzi

Marketing Leadership  ·  Growth & Product Marketing  ·  Cross-Market Strategy

Building and scaling marketing programs across international markets, from campaign strategy and CRM to partner marketing and go-to-market execution.

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Profile

About & Impact

Marketing leader with 10+ years of experience across telecom, travel, and aviation, having designed and run campaigns spanning tactical & promotional programs built from zero, organic-and-paid product launches, white-label partner marketing, platform growth through optimization, brand & awareness, and loyalty & performance, all of it consistently turning strategy into measurable sales impact.

Key Results
+60%
Sales growth with 42% less investment
2x
Company sales record broken
+1.3%
Annual growth in year one, on a previously stagnant product
+20%
Channel growth in year one
17
Markets managed, North, Central and South America
Ways I Work

Campaign Types

Click any card to see where it's been put into practice.

Experience

Where I've Led

Marketing Manager, IMTU, eGift & eSIM
IDT Corporation / Boss Revolution
Marketing & Platform Manager
Busbud / Recorrido
Marketing, Brand, Product & Performance
Sky Airlines
Account Director
Singular
Capabilities

Core Expertise

Product Marketing, Campaign Strategy, CRM & Braze, Partner Marketing, Paid Social (Meta / Google), SEO Strategy, Performance Reporting, Cross-Functional Leadership.

Education

Currently Studying

UC Berkeley Executive Education, Marketing Analytics & AI (in progress)